Legal
Privacy Policy
Last updated October 26, 2026
Blue Hour is made by Blue Hour HQ, LLC ("Blue Hour", "we", "us"). This page explains what we collect when you use bluehourhq.com and the Blue Hour app (app.bluehourhq.com and our app), why, and what control you have. Questions? Email hello@bluehourhq.com.
Who this covers
Our customers are real estate media companies. They use Blue Hour to run their business: booking pages, orders, delivery, team chat, email, texts and calls. The people who book with them (agents and homeowners) use pages our customers run on Blue Hour. For those people, our customer is in charge of their data and we handle it on our customer's behalf.
What we collect
- Account details: name, company name, email, phone number and password (stored scrambled, never readable).
- Business data you put in: clients, orders, prices, photos, videos, notes, messages and files.
- Billing: handled by Stripe. We never see or store full card numbers.
- Connected accounts: if you connect an email inbox (Google or Microsoft), Instagram, a phone number, a calendar or Dropbox, we store the access keys needed to do what you asked, and the messages or files that come with it.
- Usage basics: sign-in times, device and browser type, and error logs, so we can keep the app working and safe.
How we use it
- To run the features you use, like showing your inbox, sending your replies, booking shoots and delivering media.
- To support you when you ask for help, including setting up your account for you.
- To bill you, prevent fraud and keep accounts secure.
- To send you account emails (receipts, sign-in links, important changes).
We never sell your data, never rent it, and never use it for advertising.
Google and Microsoft email data
When you connect a Gmail or Google Workspace inbox, Blue Hour reads your email so it can show it in your Blue Hour inbox, and sends the replies you write. Blue Hour's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
- We only use Google and Microsoft email data to show, sort and send your email inside Blue Hour, at your request.
- We do not use it for ads, do not sell it, and do not use it to train general AI models.
- People at Blue Hour do not read it, unless you ask us to help with something specific, it's needed for security or the law requires it.
- Blue Hour never deletes email in your Google or Microsoft account.
- You can disconnect at any time in Blue Hour, or in your Google or Microsoft account settings. When you disconnect, we stop reading your inbox and delete the access keys.
YouTube
Blue Hour uses YouTube API Services. When you connect your YouTube channel in the Social Planner, Blue Hour uploads the videos you schedule to your channel and reads your channel's name and picture so you can see which channel is connected. By connecting YouTube you agree to the YouTube Terms of Service, and Google's handling of your data is covered by the Google Privacy Policy.
- What we collect from YouTube: your channel name, channel picture and channel ID, and an access key so we can upload the videos you choose.
- How we use it: only to upload and schedule your own videos and show which channel is connected. Never for ads, never sold, never shared with anyone else.
- How we store it: the access key is kept encrypted on our servers and never shown in the app.
- How to remove it: click Disconnect on Social Planner → Connections, or remove Blue Hour at Google's security settings. We then delete the access key and your channel details within 30 days. Email hello@bluehourhq.com to have them deleted sooner.
Texts (SMS)
Texts from Blue Hour. If you tick "Text me about my Blue Hour account" when you sign up (it's optional), Blue Hour HQ, LLC may text your cell from (980) 577-1725 about your account: sign-in codes, setup help and replies to your support messages. Up to 10 texts a month. Message and data rates may apply. Reply STOP to stop texts, or HELP for help.
Texts from a business on Blue Hour. If a business on Blue Hour texts you, that's to do with your booking or messages you started. Reply STOP to stop texts, or HELP for help. Message and data rates may apply.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. We never sell phone numbers.
Who we share it with
Only the companies that help us run Blue Hour, and only what they need: hosting and database (Vercel, Supabase), file storage (Cloudflare), payments (Stripe), email sending (Resend), phone and texts (Twilio), and AI features (OpenAI) when you use them. We may also share information if the law requires it, or if Blue Hour is sold or merged (you would be told).
How long we keep it
As long as your account is open. If you cancel, we keep your data for 60 days in case you come back, then delete it, except what we must keep for taxes and the law.
Your choices
You can see and change your information in the app, download your data, disconnect any connected account, or ask us to delete your account by emailing hello@bluehourhq.com. If you booked with a business that uses Blue Hour, contact that business first, and we'll help them.
How to delete your data
You can ask us to delete everything Blue Hour holds about you, including anything that came from Facebook or Instagram:
- Disconnect first (optional): in Blue Hour, open Settings, find Instagram or Facebook and click Disconnect. Or remove "Blue Hour" in Facebook (Settings & privacy → Settings → Apps and websites) or Instagram (Settings → Website permissions → Apps and websites).
- Ask us to delete: email hello@bluehourhq.com with the subject "Delete my data" and the email or Instagram/Facebook account it's about.
- We confirm within 3 business days and finish deleting within 30 days, except what the law makes us keep (like invoices).
Security
Data is encrypted in transit and at rest, each company's data is walled off from every other company, and access keys for connected accounts are kept server-side only.
Children
Blue Hour is for businesses and isn't meant for anyone under 16.
Changes
If we change this policy in a way that matters, we'll email account owners before it takes effect.